AchivementsLirene – the winner of prestigious awards
Recently, the efficiency, safety, innovation and enjoyment of applying Lirene beauty cosmetics were also confirmed by a great number of awards – the Superbrands 2012, Women’s World Superproduct 2011, Cosmetic HIT 2011 of “Good Advices” (Dobre Rady) magazine and My Best Beauty Cosmetic 2011 of “Household Guide” (Poradnik Domowy).
Lirene is one of the strongest cosmetic brands in Poland that Polish women like and appreciate. This is confirmed by participation of Lirene brand in particular segments, including:
- First place among face care cosmetics
- First place in the category of anti-wrinkle creams in 2011
- Brand number one in fluids
In recent months, the strong market position of Lirene brand has been confirmed by numerous awards. For the second time Lirene brand received the title of Superbrand, placing it in the top five of the current ranking of Polish cosmetic brands, selected by the Brand Board and consumer voting. At the same time, Lirene brand received the highest rate among Polish cosmetic brands in the Superbrands survey conducted among nearly 2800 customers.
New products introduced by Lirene brand in 2011 were highly appreciated by Polish women. A lightening body lotion won the first prize in the category „Silky and well-cared-for body” in the Women’s World Superproduct 2011 contest. Members of the jury appreciated the quality and aesthetics of Lirene cosmetic, considering the product as something new in the market that best serves readers of the magazine.
The female readers of Good Advices (Dobre Rady) magazine, in “the Cosmetic HIT 2011” plebiscite chose the best cosmetics. Over 11 000 voters decided which new products are most appreciated – among the winners was Lirene brand with a wonderful line of fluids Lirene Natural Look, which won a second prize in the category “make-up products”.
The line of fluids Lirene Natural Look was also awarded with the third prize in My Favorite Make-up Cosmetic 2011 contest by female readers of Household Guide “Poradnik Domowy”. While in the category of “Skin care” they prized the Lirene Folacin Intensive Antiwrinkle Cream 40+.
We are very pleased with the achieved position of our brand in 2011 and all awards received. They definitely confirm the quality and innovation of Lirene products. This positive attitude of Polish women towards our brand motivates us to work even harder on new products. That’s why we truly believe that the Consumers will also warmly welcome our new propositions, which we plan to introduce in 2012 – says Joanna Orfinger, Senior Brand Manager Lirene.